Project Details

Persuasion & Service Learning: Project Details
Dr. Norman Clark

Over the past years, students in my Persuasion classes have done an amazing amount of work for the local community. Here is a listing of the projects completed for the last two years, listed by semester. It's my hope that this list might help spark some ideas in your own mind for ways that your students can contribute to your local community while they learn about the theories and practices of persuasion.

Fall 2000

Watauga Youth Network — helped promote the Support Our Students (SOS) program to parents and children in the area. Created a video about SOS, a radio ad, and a PR announcement.
High Country United Way — created a list of small businesses in area, visited businesses and spoke about United Way, solicited donations.
Hunger Coalition — worked on a food, diaper and clothing drive.
Hunger Coalition — publicized the Food Recovery program to local restaurants, met with restaurant managers to convince them to join, created fliers and an advertisement.
Department of Social Services — solicited local businesses and obtained items to create emergency need bags for foster children.
Department of Social Services — created and distributed fliers, bulletin announcements, and advertisements to encourage people to become foster parents. Contacted local businesses and obtained gift certificates to be given to foster parents.
New River Earth Institute — researched appropriate grants and assisted in writing and formatting of grant proposals.
New River Earth Institute — gave presentations to student groups and organizations about classes taught by Institute, developed contact table for Union.
National Committee for the New River — created fliers, brochures, and other materials to increase awareness about local environmental issues.
Glenstone Health Care — designed creative, low-budget ideas to improve employee morale.
Volunteer Outreach Center — designed advertisements, public service announcements, and fliers to promote the Center.
Genesis Wildlife Sanctuary — created an educational video to be shown to elementary school students about the proper care animals.
Department of Communication — created a portfolio of materials to be used for fund-raising efforts, specifically for a new computer lab.

Spring 2001

Hospitality House — planned, organized, and Randy fund-raiser.
Hospitality House — promoted House in the community, may presentations to increase awareness of homelessness issues to community.
Hunger Coalition — worked on the 5K Run for Hunger.
Green Valley Community Park — redesigned a promotional brochure and created a new logo, designed a promotional poster for the Park.
Department of Social Services — created promotional materials, solicited to gift certificates from local businesses to be given to foster children.
Watauga Youth Network — promoted One-on-One program with fliers, advertisements, public relations announcements.
Parent to Parent Family Support Network — redesigned a brochure, created a new logo, and helped promote the organization.
Volunteer Outreach Center — created promotional materials for National Youth Service Day, made presentations at schools to help encourage children to participate.
Cove Creek Preservation and Development — assisted with promotion of the Doc Watson Musical Festival, including the development of an action plan and timeline.
Adolescent Health Committee — used a wide variety of methods to promote awareness of Teen Pregnancy Prevention Month.
Appalachian District Health Department — created Tell-a-Friend promotional program for WIC, solicited donations from area businesses to be given to contest winners.
Genesis Wildlife Sanctuary — created a promotional video about the sanctuary to be sent to potential donors.
Volunteer Outreach Center — created various promotional materials to reach a wide variety of local audiences (children, retirees, seasonal residents, etc.).

Fall 2001

Hunger Coalition — publicized the Food Recovery program.
Hunger Coalition — developed newsletter for various programs at HC.
Habitat for Humanity — worked to increase exposure in community through newspaper articles, radio spots, and more.
OASIS — designed and implemented a campaign to publicize Domestic Violence Awareness Month.
OASIS — created and staffed an information booth in various locations throughout Boone to publicize agency's services.
Alcohol and Drug Council — worked to promote Red Ribbon Celebration, a week-long anti-drug campaign.
Department of Social Services — developed brochure, flyer, and PowerPoint presentation for Foster Parent program.
Mountain Pathways Montessori School — promoted school through print campaign, developed presentation for fundraising.
Volunteer Outreach Center — promoted VOC at local high school.
Hospitality House — started an "interview closet" by getting goods and services donated.
Watauga County Parent Support Group — worked to increase awareness of support group through brochure, informing doctors, etc.
Appalachian AIDS Outreach — planned and promoted World AIDS Day events.
Blazing Saddles — created promotional video for agency to use for fundraising.

Spring 2002

New River Earth Institute — wrote 6 persuasive articles for ALIVE newsletter.
New River Earth Institute — developed display boards for use at various events.
Hospitality House — developed a community marketing plan for House, preliminary research work.
Hospitality House — promoted Hunger & Homelessness Week by putting books in local schools, soliciting donations to cover costs.
Parent to Parent Family Support Network — developed packets to distribute to area doctors and businesses to increase support.
Appalachian AIDS Outreach — planned, promoted, and ran a workshop to inform fraternities and sororities about HIV risks.
OASIS — designed and staffed informational booths for area events.
Alcohol and Drug Council — developed fundraising materials (poster, presentations) and presented at area events.
Hunger Coalition — promoted 5K "Run for Hunger," particularly targeting college students.
Legal Services of the Blue Ridge — created large-print display board and presentation materials, brochure, and more for elderly clients.
City Seeds of Boone — updated and improved display board and publicity book.
City Seeds of Boone — created and delivered presentation on Solar Greenhouses at area events.
Brain Awareness Week — promoted events for national Brain Awareness Week.

This page created and maintained by Dr. Norman Clark, last updated on 11/21/02