TAP Questioning Framework for Teaching Media
Text:
- What kind of media work is this (magazine, t-shirt, poster, etc.)
- In what ways does this media work tell a story?
- What type or category of story is it?
- Does it follow a formula?
- What are the codes and conventions used?
- What are the characters like?
- Are there any stereotypes?
- What values are being promoted?
- How do I know this?
- Whose point of view do the values represent?
- Are my values represented?
- Why or why not?
Audience
- Who is the target audience for this media work?
- How can I tell?
- How and why does this media work appeal to its audience?
- How does this media work appeal to me?
- What things do I like and dislike?
- In what ways do people use or consume the media work to make it more enjoyable?
- What is the message (implicit and explicit)?
Production
- Who produced this media work and for what purpose?
- How can I influence the production of this kind of media work?
- How is this text distributed or sold to the public? Who profits?
- How was the text made?
- What production techniques are used?
- What rules and laws affect the media work (copyright, running time, trademarks,
etc.)?
- How could I produce a similar media work?