INTRODUTCTION TO THEATRE
THR 2011 SECTION 102
Ms. Marking
Chapter 4: Theatregoers: The Consumer's Choices
markngma@appstate.edu
Theatregoers
Consumer's Choices
-not everyone has the time and income to attend theatre -for all the fine arts an audience is essential .
-competition for our leisure time is fierce
The Pursuit of Leisure
The Evolution of Leisure
-Industrial Revolution -commerce and leisure time have always been connected
The Decline of Leisure Time and Life's Leisure Lost
-leisure time is in decline -Japan
The Competition for Leisure Time
-attendance at arts events is greater than for sporting events -they rely on fewer but more frequent attenders
Historical Profiles of Theatregoers: Who They Were
-The First Theatregoers -Outdoor Theatregoing -Ancient Greek -Roman Theatregoers -Theatregoing vs Theatremaking in Medieval Europe -Renaissance Theatregoing -bearbaiting -cockfighting and public executions -penny stinkers or groundlings Theatregoing as Indoor Recreation 18th. Century Theatregoing: Down 90% -play-followers -were regular theatre attenders
The Nineteenth-Century Theatregoing Craze
-increasedseating capacities
-new theatres opened.
-seasonsextended
-eveningincreased to 5 or 6 hours 4. Playbills were
made more popular
-serious theatre events were preferred bysomeThe Theatre
Market Crash
-new delivery systems
Profiles of Contemporary Theatregoers: Who They Are
How Many Go? The Demographic Profile Income Education Theatrical Literacy Age Gender and Race Values and Lifestyles Profile -VALS(Value and Lifestyle Segments) -survivorsandsustainers -belongers -emulators and achievers -achievers -I am Me -Societally conscious
Why They Don't Go: Who They Aren't
Costs Time Logistics -season subscriptions Accessibility -repertory Geography Developing the Theatregoing Habit Britishtheatregoers -
-homogeneous -unicultural Italians Germans French Chinese Africans United States - multicultural society
Multicultural Theatregoers: Who They Ought to Be
Multicultural Demographics -global village -US Demographics The Cultural Mechanism of Theatre Art -"melting pot" -integration New Terminology -multiculturalism -syncretic -creole - transcultural blending -fusion The Process of Theatrical Fusion 1. Enclave theatres
-African Company -Ira Aldridge -Negro Ensemble Company
New Fusion
Intercultural Performances
Looking for Multicultural Theatregoers A Theatregoing Conundrum Breaking the Price Barrier Access -Americans with Disabilities Act -Describe -Cultural Specific Outreach
